Legendary GUM in Russia, Moscow

Is GUM a shopping center on Red Square or something more? A tour of the legendary GUM will answer this question.

Highlights:

• Walk around Red Square
• Visit Moscow's main department store
• Learn about the history and architecture of GUM

Included:

• Guide's work

Not Included:

• Food and beverages
• Personal expenses

Please note: The minimum age of the participant is 12 years old. The walking tour starts from the meeting point. This is an individualized tour. The time and place of the tour start is agreed with the guide after booking. A small part of the tour takes place outside, the main part inside the building. The tour is suitable for walking in frost and bad weather.

At the beginning of the excursion we will walk around the Red Square and remember the history of the origins of the auction. We will discuss when the first shops and trading rows appeared here.

You will learn that the Upper Trade Rows in the form of the famous terem-passage were built in 1893 on the main square of Moscow.

Consider the architecture and structure of the building and find out who built it, what technological innovations were introduced here, and who financed this construction?

Let's talk about the famous merchants who kept shops and a restaurant here, and what marketing tricks they resorted to in order to attract customers.

Walking around the department store, let's remember the Soviet times, the appearance of the new name and logo of GUM. Years of oblivion and years when GUM should have been wiped off the face of Red Square.

The years of its revival and versatility are remembered not only for Muscovites, but for the whole country. Let's talk about the unique atelier, fashion shows and the secret 200th section.

Of course, we will not ignore "Gastronome 1", the historical toilet, the famous ice cream and fountain place of meetings and photos. During the walk we will make historical discoveries and enjoy modern views from unusual angles.

Tour route:

Red Square

Let's walk around the Red Square, remember the history of the origins of the trade. Let's remember when the first shops and trading rows appeared here. Let's find out when and under what conditions the Upper trading rows in the form of the famous terem-passage in the Russian style were built in 1893 on the main square of Moscow. We will consider the architecture and structure of the building, find out who built it, what technological innovations were introduced here, and who financed this construction?

GUM

The main part of the itinerary takes place in GUM on different lines and floors. Let's talk about the famous merchants who kept shops and a restaurant here, and what marketing tricks they resorted to in order to attract customers. Let's remember the Soviet times, the appearance of the new name and logo "GUM". Years of oblivion and years when GUM should have been wiped off the face of Red Square. Years of its revival and universality not only for Muscovites, but for the whole country. Let's talk about the unique atelier, fashion shows and the secret 200th section. Of course, we will not ignore Gastronome 1, the historic toilet, the famous ice cream and fountain a place of meetings and photos.